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English for Public Relations

English for Public Relations is the study programme that motivates students to participate in the study process by encouraging dialogue with the teaching staff and by creating favourable environment for discussion from the very beginning of their studies. In order to consolidate and deepen their knowledge, students undertake internships in media outlets, communication and information departments of cultural and social service centres, as well as private companies. Students gain intercultural experience by attending lectures and practical activities given by lecturers from abroad. Students can go for part-time studies and/or internship to Portugal, Spain, Belgium, Turkey, Ireland and Latvia.

 

The aim of the study programme English for Public Relations is to train socially responsible professionals who are able to communicate correctly in written and spoken professional English, creatively solve linguistic problems in public relations activities, independently and/or in cooperation with other representatives of the professional field coordinate internal and external communication of an organisation, as well as develop and maintain intercultural communication and cooperation.

Study Program Information

Study Field Group: Humanities
Study Direction: humanities
Duration: 3 years (6 semesters, 180 ECTS)
Qualification Degree: Professional Bachelor in Lingual Studies
Language: English, Lithuanian
Place of Study: Kaunas
Annual Price: 3100

Competition Score Structure

Subject Coefficient Type

Subjects Studied

1 semester

Credits (ECTS) 30
  • Social Psychology 3
  • Sustainable Development 3
  • Contemporary English 1 6
  • Intercultural Communication 3
  • Basics of Linguistics 3
  • English Grammar 1 6
  • Organisational Communication 6

2 semester

Credits (ECTS) 30
  • Professional Lithuanian 3
  • English Phonetics 3
  • Contemporary English 2 6
  • English Grammar 2 6
  • Internship of Information and Communication Management (i. i.) 6
  • Information and Media Technologies 6

3 semester

Credits (ECTS) 30
  • Creativity and Entrepreneurship 6
  • Business English 1 6
  • Sociolinguistics 6
  • Public Relations 6
  • 2nd Foreign Language (German / French / Russian / Spanish / Italian) 1 3
  • Freely Elective Courses from KK List 3

4 semester

Credits (ECTS) 30
  • Methodology of Writing Texts and Summarising 3
  • Business English 2 6
  • Professional Internship I (e. i.) 15
  • 2nd Foreign Language (German / French / Russian / Spanish / Italian) 2 3
  • Management of Informative Texts 3

5 semester

Credits (ECTS) 30
  • English Lexicology and Stylistics 6
  • Methodology of Applied Research 3
  • Research Paper 3
  • English for Public Relations and Communication 1 6
  • Professional Ethics and Law 6
  • 2nd Foreign Language (German / French / Russian / Spanish / Italian) 3 3
  • Freely Elective Courses from KK List 3

6 semester

Credits (ECTS) 30
  • Localisation and Adaptation of Content 3
  • English for Public Relations and Communication 2 6
  • Professional Internship II (e. i.) 9
  • Final Thesis 9
  • Freely Elective Courses from KK List 3

About Program

  • Why study English for Public Relations?
  • Career opportunities

Learning outcomes. Graduates will:

  • understand the English language as a system and appropriately use professional terminology;
  • know the countries of the target language and their linguistic, social and/or cultural environment;
  • effectively use the professional English language (C1 level) and a second foreign language (A2-B2 levels) in writing and orally;
  • understand, produce, summarize and/or edit texts in the professional field of the target language;
  • identify and analyse linguistic phenomena in the context of public relations;
  • use modern information and communication technology to coordinate internal and external communication of an organisation;
  • identify and constructively solve problems in professional activities, using necessary resources and appropriate methods;
  • collect, analyse and organise material from a variety of sources, using a range of information technology and bibliographic references;
  • describe, present in public and defend the results of the conducted research;
  • apply the principles of professional ethics and citizenship when communicating with stakeholders and resolving problems of the field of professional activity;
  • work constructively as part of a team when performing the tasks of professional activity and be accountable for the quality of their work;
  • maintain and develop intercultural communication and cooperation;
  • independently and responsibly carry out professional activities in accordance with the principles of ethics and sustainable development;
  • strive for continuous professional and personal development.

 

Double degree studies. Students can choose a double degree studies of Kauno kolegija Higher Education Institution and University of Tirana (Albania).

 

Learning process. Studies are based on tasks and group activities that encourage problem-based and critical thinking. Favourable educational environment enables students to self-control their study process, reflect on their activities and promote creativity and innovation. The programme strives for students’ active participation in the study process. Discussions and dialogues between the teaching staff and the student are always encouraged in the lectures.

 

Graduates can create information and communication products in their mother tongue and the English language, know the principles of management, therefore they can work in the divisions of public relations and marketing services of Lithuanian and foreign companies.


Access to further study. The continuation of studies is possible in the first or second study cycle of university studies in the field of Philology or Communication.

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