Why Traditional Research Methods Are No Longer Enough?

One of the biggest challenges for businesses is that consumers cannot always accurately explain why they chose a particular product, brand, or solution. Many reactions occur subconsciously — the brain processes visual information faster than people can describe it in words.

As a result, surveys and interviews alone do not always reveal what truly captures attention, what triggers an emotional response, and what goes unnoticed.

“SenseTrack Lab” neuromarketing and customer experience research transforms this uncertainty into objective data. Using iMotions technology, multiple indicators of attention, behavior, and emotional response are measured simultaneously, enabling a more accurate understanding of how consumers react to packaging, advertisements, websites, or physical environments.

Eye tracking, galvanic skin response (GSR), EEG, EMG, respiration, and voice analysis solutions provide insights into where attention is focused, what evokes emotional reactions, and how these responses change over time. This allows for a more objective analysis of consumer behavior and supports more informed decision-making.

PackSense™ – Packaging & Label Neuroperception Research

Understand how consumers notice, interpret, and emotionally respond to your packaging.

PackSense™ helps evaluate whether your packaging stands out among competing products and communicates its intended message clearly.

Using eye-tracking and biometric measurements, we analyze:

• Which elements attract attention first;
• How long consumers focus on specific areas of the packaging;
• What information is noticed—or overlooked;
• Which design elements trigger emotional responses.

Testing can be conducted using a physical shelf setup or digital simulations that replicate real shopping environments.

What You Receive:

• Visual reports including heatmaps and gaze path analysis;
• Insights into attention patterns and emotional responses;
• Practical recommendations for improving layout, colors, text clarity, and information visibility.

Outcome: Increased product visibility, stronger shelf impact, and improved consumer engagement.

RetailFlow™ – Retail Space & Exhibition Stand Research

Measure how effectively your physical environment attracts and holds attention. RetailFlow™ helps evaluate whether a retail display, exhibition stand, shelf, or showroom encourages visitors to stop, explore, and engage.

We analyze:

• Visitor movement patterns;
• Areas that attract immediate attention;
• Time spent at specific displays or products;
• Elements that remain unnoticed.

Based on these insights, we provide actionable recommendations for optimizing space design and communication.

What You Receive:

• Attention and movement analysis reports;
• Insights into visitor engagement behavior;
• Recommendations for layout, signage, product placement, lighting, and messaging.

Outcome: Increased visibility, stronger visitor engagement, and improved commercial performance.