BIP 'Digital Marketing'

Students in the first and second years of study at the Faculty of Business of Kauno kolegija Higher Education Institution are invited to register and participate in the international Blended Intensive Programme (BIP) ‘Digital Marketing (Principles of Marketing)’, which will take place in Malta from 6–10 July 2026. The programme also includes an online component scheduled for 25 June 2026 and 17 July 2026. Students who successfully complete the programme will be awarded 4 ECTS credits.

The programme is designed for students who wish to deepen their knowledge of marketing and digital marketing in an international environment, test creative solutions in practice, and gain a better understanding of how modern marketing campaigns are developed. Participation in this type of programme provides not only academic knowledge but also the opportunity to apply it in real-world tasks while collaborating with students from different countries.

During the physical mobility week in Malta, participants will attend lectures on marketing and digital marketing, develop a marketing campaign in teams, visit marketing agencies, and take part in workshops on creating videos, posters, and websites. The programme will also include cultural activities and study visits, helping participants gain a deeper understanding of the local environment and the context of international cooperation.

By participating in the programme, students will develop skills in creative thinking, teamwork, digital content creation, communication, and intercultural collaboration. These competencies are particularly relevant for future professionals in marketing, communication, sales, and business, for whom the ability to create content, understand target audiences, and plan effective digital campaigns is essential.

Registration is open until 14 June.

After the registration deadline, shortlisted* candidates will be contacted individually.

* Student selection will be based on the following criteria: relevance of studies to the programme topic, motivation to participate, academic achievements, and additional criteria (priority will be given to students who have not previously participated in mobility activities).