Integration of Creativity and Data Analysis
Successful business relies on a strong focus on customers and marketing – an effective alignment of sales and marketing activities. This study programme provides comprehensive competencies required to develop in a dynamic field: students learn to understand customer needs and build long-term relationships, plan and implement effective marketing strategies across digital and traditional channels, manage brands and support sales growth through data-driven insights, operate in competitive markets, position products and services appropriately, and integrate sales and marketing knowledge in practical contexts.
Innovative Study Structure
The programme is delivered by integrating different study elements and emphasising the relationships between them. Studies are organised in stages, eliminating the need to complete seven final examinations at the end of the semester. Each stage concludes with a final assessment, followed by a one-week break upon successful completion. This study model allows students to concentrate on one subject area at a time, reduces stress, and ensures consistent feedback throughout the learning process.
International Experience
Students have the opportunity to undertake one- or two-semester studies and/or internships in various countries, including Spain, Greece, Portugal, Germany, Belgium, Finland, the Czech Republic, and others. They may also participate in international projects and Blended Intensive Programmes (BIP).
Ranking Position
In the 2025 national ranking of study fields at colleges, this programme holds 3rd place.
