{"id":279795,"date":"2026-04-30T10:45:31","date_gmt":"2026-04-30T08:45:31","guid":{"rendered":"https:\/\/kaunokolegija.lt\/vf\/?p=279795"},"modified":"2026-04-30T12:21:09","modified_gmt":"2026-04-30T10:21:09","slug":"zmogiskumo-renesansas-algoritmu-valdomoje-erdveje-kodel-sukurta-zmogaus-gali-tapti-nauju-kokybes-zenklu","status":"publish","type":"post","link":"https:\/\/kaunokolegija.lt\/vf\/naujienos\/zmogiskumo-renesansas-algoritmu-valdomoje-erdveje-kodel-sukurta-zmogaus-gali-tapti-nauju-kokybes-zenklu\/","title":{"rendered":"\u017dmogi\u0161kumo renesansas algoritm\u0173 valdomoje erdv\u0117je: kod\u0117l \u201esukurta \u017emogaus\u201c gali tapti nauju kokyb\u0117s \u017eenklu?"},"content":{"rendered":"\n

Kai socialini\u0173 tinkl\u0173 vartotojai \u201eFacebook\u201c ir \u201eInstagram\u201c platformose kasdien pasidalija 3,5 milijardo vaizdo \u012fra\u0161\u0173 (reels), o dirbtinio intelekto (DI) naudojimas Lietuvos \u012fmon\u0117se per dvejus metus \u0161oktel\u0117jo keturis kartus, komunikacijos lauke ry\u0161k\u0117ja naujas paradoksas \u2013 nepaisant technologinio prover\u017eio, vartotojai vis labiau ilgisi tikro \u017emogaus balso.<\/p>\n\n\n\n

Ekspertai prognozuoja, kad jau 2027-aisiais \u201esukurta \u017emogaus\u201c taps nauju kokyb\u0117s standartu. Tyrim\u0173 bendrov\u0117s \u201eGartner\u201c duomenimis, kas penktas preki\u0173 \u017eenklas bus priverstas keisti strategij\u0105 ir pabr\u0117\u017eti \u017emogi\u0161k\u0105j\u012f autenti\u0161kum\u0105, kad i\u0161likt\u0173 pasteb\u0117tas dirbtinio intelekto sugeneruoto turinio vandenyne. \u0160is pokytis diktuoja naujas s\u0105lygas auk\u0161tajam mokslui \u2013 komunikacijos specialist\u0173 rengimas transformuojasi \u012f disciplin\u0105, kurioje technologinis ra\u0161tingumas privalo der\u0117ti su strateginiu k\u016brybi\u0161kumu.<\/p>\n\n\n\n

Algoritminio turinio triuk\u0161mas ir autenti\u0161kumo poreikis<\/strong><\/p>\n\n\n\n

Valstyb\u0117s duomen\u0173 agent\u016bros duomenimis, DI technologij\u0173 taikymas \u012fmon\u0117se per dvejus metus \u0161oktel\u0117jo nuo 4,9 proc. iki 21,3 proc. Ta\u010diau augantis technologij\u0173 prieinamumas sukuria paradoks\u0105: kai turin\u012f generuoti tampa vis lengviau, jo vert\u0117 rinkoje krenta, o poreikis unikaliam, patirtimi gr\u012fstam turiniui \u2013 auga.<\/p>\n\n\n\n

Kauno kolegijos Verslo fakulteto Komunikacijos katedros lektor\u0117, nuosav\u0173 medij\u0173 kanal\u0173 valdymo profesional\u0117 Agn\u0117 Vilki\u0161ien\u0117<\/a> \u012fsitikinusi \u2013 technologinis l\u016b\u017eis kei\u010dia m\u016bs\u0173 socialinius ry\u0161ius, tod\u0117l skaitmeniniame triuk\u0161me v\u0117l tampa svarbus autenti\u0161kas \u017emogaus balsas: \u201eKokybi\u0161ka komunikacija \u0161iandien transformuojasi i\u0161 informavimo funkcijos \u012f gilaus, prasmingo ry\u0161io k\u016brim\u0105.\u201c<\/p>\n\n\n\n

A. Vilki\u0161ien\u0117 atskleid\u017eia, kad mokslininkai, analizuodami vertybin\u0119 komunikacij\u0105, vis da\u017eniau pabr\u0117\u017eia empatijos ir asmeninio ry\u0161io svarb\u0105. Pastebima tendencija, kad masin\u0117 komunikacija u\u017eleid\u017eia viet\u0105 asmeniniams, skaitmeniniais kanalais gr\u012fstiems b\u016bdams, kurie orientuoti ne tik \u012f sudominim\u0105, bet ir \u012f specifini\u0173 vartotojo l\u016bkes\u010di\u0173 tenkinim\u0105.<\/p>\n\n\n\n

\u201eAr tai rei\u0161kia, kad klientas v\u0117l tapo karaliumi? Grei\u010diau \u2013 kad vartotojas \u012fgijo daugiau galios. Preki\u0173 \u017eenklai siekia kurti artim\u0105 santyk\u012f, tarsi tapti klientui geru draugu, su kuriuo norisi eiti \u012f miesto renginius ar praleisti laisv\u0105 laik\u0105, ta\u010diau realyb\u0117je vartotojo lojalumas i\u0161lieka trapus: jeigu po\u017ei\u016briai ar vertyb\u0117s i\u0161siskiria, o bendravimas pradeda erzinti, preki\u0173 \u017eenklai greitai praranda savo auditorij\u0105\u201c, \u2013 pa\u017eymi Kauno kolegijos lektor\u0117.<\/p>\n\n\n\n

\"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Komunikacijos katedros lektor\u0117 Agn\u0117 Vilki\u0161ien\u0117 <\/em><\/p>\n\n\n\n

Vis d\u0117lto, ji \u012fsp\u0117ja, kad \u0161is \u201edraugyst\u0117s\u201c k\u016brimas yra sud\u0117tingas procesas. Jei komunikacijos ekspertas per daug pasitiki savimi, preki\u0173 \u017eenklas gali nukrypti \u012f toksi\u0161k\u0105 lyderyst\u0119. Nors tokios strategijos kartais tampa laikina norma, vertybi\u0173 imitavimas da\u017eniausiai lemia tik trump\u0105 klest\u0117jimo cikl\u0105.<\/p>\n\n\n\n

Kauno kolegijos atsakas: hibridini\u0173 kompetencij\u0173 ugdymas<\/strong><\/p>\n\n\n\n

B\u016btent \u0161is poreikis \u201e\u017emogi\u0161kajam d\u0117meniui” atsispindi ir Kauno kolegijos studij\u0173 program\u0173 kryptyje. \u012evertinus technologines inovacijas ir rinkos tendencijas, Kauno kolegija<\/a>, rengdama b\u016bsimus komunikacijos specialistus, telkia d\u0117mes\u012f \u012f skaitmen\u0105 ir k\u016bryb\u0105 \u2013 tai \u012fk\u016bnija Verslo fakulteto studij\u0173 programa Skaitmenin\u0117 ir k\u016brybin\u0117 komunikacija<\/a>, ugdanti specialistus, kurie geba ne tik valdyti \u012frankius, bet ir generuoti unikalias id\u0117jas, kuri\u0173 nepavyksta sukurti organin\u0117s \u017emogi\u0161kosios patirties stokojantiems DI \u012frankiams.<\/p>\n\n\n\n

Programos i\u0161skirtinumas \u2013 technologij\u0173 ir k\u016brybi\u0161kumo derm\u0117. Studentai mokomi ne tik \u201e\u012fdarbinti\u201c dirbtin\u012f intelekt\u0105 procesams optimizuoti, bet ir skatinami kurti vertyb\u0117mis gr\u012fst\u0105 turin\u012f. Tai apima plat\u0173 spektr\u0105: nuo techninio vaizdo \u012fra\u0161\u0173 montavimo iki prek\u0117s \u017eenklo identiteto formavimo bei strateginio pasakojimo k\u016brimo (angl. storytelling).<\/p>\n\n\n\n

Praktik\u0117s \u017evilgsnis: DI papildo, bet nepakei\u010dia<\/strong><\/p>\n\n\n\n

Kauno kolegijos Verslo fakulteto absolvent\u0117, k\u016brybos studijos<\/a> \u201eLeo Projects<\/a>\u201c \u012fk\u016br\u0117ja Inga Grincevi\u010dien\u0117<\/a>, kurios vadovaujama \u012fmon\u0117 dirba su vaizdo produkcija, 2D \/ 3D animacija, dizainu ir DI sprendimais, pabr\u0117\u017eia, kad perpildytoje rinkoje b\u016btent \u017emogaus patirtis tampa brangiausia valiuta. Ekspert\u0117 savo veikloje vadovaujasi asmenine taisykle: \u201eDI mane papildo, bet nepakei\u010dia\u201c.<\/p>\n\n\n\n

\u201e\u017dmogaus turinys \u2013 autenti\u0161kas, atsirad\u0119s i\u0161 patirties, jausmo ir suvokimo. Ir su laiku k\u016brybi\u0161kumo vert\u0117 tur\u0117t\u0173 tik augti. \u012eranki\u0173 id\u0117joms generuoti jau turime apstu ir, tik\u0117tina, j\u0173 vis daug\u0117s\u201c, \u2013 teigia specialist\u0117.<\/p>\n\n\n\n

I. Grincevi\u010dien\u0117 pabr\u0117\u017eia, kad technologijos t\u0117ra pagalbin\u0117 priemon\u0117, o tikroji k\u016brybos vert\u0117 visada kils i\u0161 asmenin\u0117s patirties ir emocinio gylio.<\/p>\n\n\n\n

\u201eKol vieni generuos \u2013 kiti atsirinks. Sukurti tikr\u0105, pagr\u012fst\u0105 turin\u012f, atrinkti, kas i\u0161 tikr\u0173j\u0173 yra svarbu ir reikalinga \u2013 bus kiekvieno misija ir atsakomyb\u0117. Svarbu neslopinti savo potencialo kurti\u201c, \u2013 sako I. Grincevi\u010dien\u0117.<\/p>\n\n\n\n

\"Absolvent\u0117,\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

Absolvent\u0117, \u201eLeo Projects\u201c \u012fk\u016br\u0117ja Inga Grincevi\u010dien\u0117 <\/em><\/p>\n\n\n\n

Anot jos, profesionalo vert\u0117 ateityje priklausys ne nuo geb\u0117jimo generuoti kiek\u012f, o nuo geb\u0117jimo filtruoti informacij\u0105.<\/p>\n\n\n\n

\u201eKomunikacijos specialistas, kuris geba naudotis \u012fvairiais \u012frankiais, tikiu, kad puikiai suvokia \u2013 vienas i\u0161 svarbiausi\u0173 \u012franki\u0173 yra jo kalba, laikysena, ry\u0161ys su aplinka, lankstumas ir geb\u0117jimas prisitaikyti. Visa tai ir yra komunikacija\u201c, \u2013 pabr\u0117\u017eia \u201eLeo Projects\u201c vadov\u0117.<\/p>\n\n\n\n

Ekspert\u0117s teigimu, galutinis vartotojas skaitmenin\u0117je erdv\u0117je visada ie\u0161ko ne sauso produkto, o emocinio ry\u0161io ir u\u017e jo stovin\u010dios autenti\u0161kos istorijos.<\/p>\n\n\n\n

\u201ePrisiminkime save: nor\u0117dami \u012fsigyti paslaug\u0105 ar prek\u0119, neretai mes perkame ry\u0161\u012f, nes u\u017e to yra \u017emogus ir jo emocija ar istorija\u201c, \u2013 primena I. Grincevi\u010dien\u0117.<\/p>\n\n\n\n

Strategin\u0117 \u012f\u017evalga: kritinis m\u0105stymas kaip konkurencinis prana\u0161umas<\/strong><\/p>\n\n\n\n

A. Vilki\u0161ien\u0117 papildo, kad geras specialistas \u0161iandien privalo b\u016bti ne tik k\u016br\u0117jas, bet ir kriti\u0161kai m\u0105stantis strategas. \u201eSiekdamas autentikos, turi ne tik tur\u0117ti, bet ir gerai panaudoti savo asmenini\u0173 ir profesini\u0173 \u017eini\u0173 rinkin\u012f. Tod\u0117l populiar\u0117ja kolegij\u0173 programos, kurios suteikia ne tik technologini\u0173 \u012fg\u016bd\u017ei\u0173, bet ir tvirtas praktines kompetencijas\u201c, \u2013 sako lektor\u0117.<\/p>\n\n\n\n

\u0160iuolaikinis komunikacijos ekspertas turi remtis duomenimis ir tyrimais, ta\u010diau kartu suvokti ir platesn\u012f savo veiklos kontekst\u0105 \u2013 pavyzd\u017eiui, ekologin\u012f komunikacijos p\u0117dsak\u0105 ar etin\u0119 atsakomyb\u0119.<\/p>\n\n\n\n

Kei\u010diantis komunikacijos paradigmoms, Kauno kolegijos Verslo fakultete realizuojama Skaitmenin\u0117s ir k\u016brybin\u0117s komunikacijos studij\u0173 programa tampa tiesioginiu atsaku \u012f rink\u0105, kurioje vien technologij\u0173 i\u0161manymo nebepakanka. Ateities komunikacijos specialistui reik\u0117s ne tik mok\u0117ti valdyti skaitmeninius \u012frankius ar pasitelkti DI, bet ir suprasti auditorijos poreikius, vertinti kontekst\u0105, kurti pasitik\u0117jim\u0105 bei priimti eti\u0161kai pagr\u012fstus sprendimus.<\/p>\n\n\n\n

Jei domina studijos, kuriose susitinka k\u016bryba, skaitmeniniai \u012frankiai ir dirbtinis intelektas<\/a>, kvie\u010diame daugiau su\u017einoti apie Skaitmenin\u0117s ir k\u016brybin\u0117s komunikacijos<\/a> studij\u0173 program\u0105.<\/em><\/p>\n\n\n\n

Straipsnis <\/a>publikuotas portale \u201eKas vyksta Kaune\u201c<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Kai socialini\u0173 tinkl\u0173 vartotojai \u201eFacebook\u201c ir \u201eInstagram\u201c platformose kasdien pasidalija 3,5 milijardo vaizdo \u012fra\u0161\u0173 (reels), o dirbtinio intelekto (DI) naudojimas Lietuvos \u012fmon\u0117se per dvejus metus \u0161oktel\u0117jo keturis kartus, komunikacijos lauke ry\u0161k\u0117ja naujas…<\/p>\n","protected":false},"author":4,"featured_media":279796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[173,119],"class_list":["post-279795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos","tag-skaitmenine-ir-kurybine-komunikacija","tag-ziniasklaida"],"yoast_head":"\n\u017dmogi\u0161kumo renesansas algoritm\u0173 valdomoje erdv\u0117je: kod\u0117l \u201esukurta \u017emogaus\u201c gali tapti nauju kokyb\u0117s \u017eenklu? - Verslo fakultetas<\/title>\n<meta name=\"robots\" content=\"index, follow, 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