{"id":279488,"date":"2026-03-16T11:53:51","date_gmt":"2026-03-16T09:53:51","guid":{"rendered":"https:\/\/kaunokolegija.lt\/vf\/?page_id=279488"},"modified":"2026-04-07T13:55:57","modified_gmt":"2026-04-07T11:55:57","slug":"sensetrack-lab","status":"publish","type":"page","link":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/","title":{"rendered":"\u201eSenseTrack Lab\u201c"},"content":{"rendered":"\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-contrast-alt-color has-text-color has-link-color has-m-font-size wp-elements-226ca0a85a095105f0b8e592bb6f2b6f\"><strong><strong>Neuromarketingo tyrimai sprendimams, kurie remiasi ne nuomone, o realiomis vartotoj\u0173 reakcijomis<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-justify\">Vartotoj\u0173 sprendimai da\u017enai formuojasi grei\u010diau, nei \u017emogus gali juos racionaliai paai\u0161kinti. Tod\u0117l \u201eSenseTrack Lab\u201c neuromarketingo ir vartotoj\u0173 patir\u010di\u0173 tyrimai padeda matuoti tai, kas vyksta dar prie\u0161 s\u0105moning\u0105 pasirinkim\u0105: kur krypsta d\u0117mesys, kas sukelia emocin\u012f atsak\u0105 ir kaip vartotojas priima sprendim\u0105.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Matuojame ne tai, k\u0105 \u017emon\u0117s sako. Analizuojame tai, kaip jie i\u0161 tikr\u0173j\u0173 reaguoja<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>\u2022 Biometriniai vartotoj\u0173 tyrimai;<br>\u2022 Vizualios ataskaitos ir rekomendacijos;<br>\u2022 Pakuo\u010di\u0173, svetaini\u0173 ir prekybos erdvi\u0173 testavimas;<br>\u2022 Tyrimai realiomis ir simuliuotomis s\u0105lygomis<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-background-color has-text-color has-background has-link-color wp-element-button\" href=\"#Uzsakyti-konsultacija\" style=\"color:#399e97\">U\u017esakyti konsultacij\u0105<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-right:0;padding-left:0\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SenseTrack Lab | Kauno kolegija\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/QAzH-0Uesp8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-49c83c10b0be2c212d37953b94013cc6\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong>Apie laboratorij\u0105<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"633\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack8.png\" alt=\"Besi\u0161ypsanti atstov\u0117 su i\u0161maniaisiais akiniais stovi prie stendo su u\u017era\u0161ais \u201eKauno kolegija\u201c ir \u201e25 metai\u201c.\" class=\"wp-image-279507 size-full\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack8.png 600w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack8-284x300.png 284w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"is-style-justify\"><strong>Kod\u0117l tradicini\u0173 apklaus\u0173 nebepakanka? <\/strong><\/p>\n\n\n\n<p class=\"is-style-justify\">Did\u017eiausias i\u0161\u0161\u016bkis verslui tas, kad vartotojai ne visada gali tiksliai \u012fvardyti, kod\u0117l pasirinko vien\u0105 ar kit\u0105 produkt\u0105, prek\u0117s \u017eenkl\u0105 ar sprendim\u0105. Dalis reakcij\u0173 vyksta nes\u0105moningai \u2013 smegenys vizualin\u0119 informacij\u0105 apdoroja grei\u010diau, nei \u017emogus gali j\u0105 nusakyti \u017eod\u017eiais.<\/p>\n\n\n\n<p class=\"is-style-justify\">Tod\u0117l vien apklausos ar interviu ne visada parodo, kas i\u0161 ties\u0173 patraukia d\u0117mes\u012f, kas kelia emocin\u012f atsak\u0105, o kas lieka nepasteb\u0117ta.<\/p>\n\n\n\n<p>\u201eSenseTrack Lab\u201c neuromarketingo ir vartotoj\u0173 patir\u010di\u0173 tyrimai \u0161\u012f neapibr\u0117\u017etum\u0105 kei\u010dia objektyviais duomenimis. Naudojant \u201eiMotions\u201c technologij\u0105, vienu metu matuojami skirtingi \u017emogaus d\u0117mesio, elgsenos ir emocin\u0117s reakcijos rodikliai, tod\u0117l galima tiksliau \u012fvertinti, kaip vartotojas reaguoja \u012f pakuot\u0119, reklamin\u012f vaizd\u0105, svetain\u0119 ar fizin\u0119 erdv\u0119.<\/p>\n\n\n\n<p class=\"is-style-justify\">Aki\u0173 sekimo, galvanin\u0117s odos reakcijos, EEG, EMG, kv\u0117pavimo ir balso analiz\u0117s sprendimai leid\u017eia matyti, kur krypsta d\u0117mesys, kas sukelia emocin\u012f atsak\u0105 ir kaip reakcijos kinta laikui b\u0117gant. Tai padeda objektyviau analizuoti vartotojo elgsen\u0105 ir priimti tikslesnius sprendimus.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-6335e6e3a885481252ffc0f4abd34f12\" style=\"padding-right:3.5rem;padding-left:3.5rem\">\u201e<strong>iMotions\u201c tyrimai<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:100px;padding-bottom:0;padding-left:100px\">\n\n\n<p class=\"has-m-font-size\"><strong><strong>Kam skirta?<\/strong><\/strong><\/p>\n\n\n\n<p style=\"margin-top:8px;margin-bottom:8px\">\u2022 Kuriantiems ar atnaujinantiems pakuot\u0117s dizain\u0105, prek\u0117s \u017eenkl\u0105;<\/p>\n\n\n\n<p style=\"margin-top:8px;margin-bottom:8px\">\u2022 Norintiems suprasti, kod\u0117l produktas ar reklamos turinys nepastebimas konkurent\u0173 fone.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;padding-left:100px\">\n\n\n<p class=\"has-m-font-size\"><strong><strong><strong>K\u0105 ir kaip matuojame?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p style=\"margin-top:8px;margin-bottom:8px\">\u2022 Kur <strong>\u017evilgsnis <\/strong>esant prie lentynos krypsta pirmiausia?<\/p>\n\n\n\n<p>\u2022 Kiek <strong>laiko <\/strong>praleid\u017eiama ties produktu, logotipu?<\/p>\n\n\n\n<p>\u2022 Kokie elementai (<strong>spalvos, tekstai, simboliai<\/strong>) sulaukia daugiau d\u0117mesio?<\/p>\n\n\n\n<p>\u2022 Kokia seka <strong>juda akys<\/strong> ir kokias <strong>emocines reakcijas <\/strong>tai sukelia?<\/p>\n\n\n\n<p class=\"has-xs-font-size\" style=\"margin-top:8px;margin-bottom:8px\"><em>Testuojame realaus lentynos maketo s\u0105lygomis arba ekrane, imituojant nat\u016brali\u0105 apsipirkimo situacij\u0105.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;padding-left:100px\">\n\n\n<p class=\"has-m-font-size\"><strong><strong>K\u0105 gaunate?<\/strong><\/strong><\/p>\n\n\n\n<p style=\"margin-top:8px;margin-bottom:8px\">\u2022 <strong>Vizuali\u0105 ataskait\u0105<\/strong><br>(\u017evilgsnio \u0161ilumos \u017eem\u0117lapiai, \u017evilgsnio trajektorijos, emocinio intensyvumo grafikai).<\/p>\n\n\n\n<p>\u2022 <strong>Konkre\u010dias rekomendacijas<\/strong><br>(k\u0105 galima patobulinti, pvz., dizaino i\u0161d\u0117stym\u0105, spalvas, teksto ai\u0161kum\u0105, pakuot\u0117s informacijos matomum\u0105 ir t.t.)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-65144a784f80dbf21a1de5b016dbdbb0\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong>Tyrim\u0173 paketai<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack6-1024x1024.png\" alt=\"\" class=\"wp-image-279504 size-full\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack6-1024x1024.png 1024w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack6-300x300.png 300w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack6-150x150.png 150w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack6-768x768.png 768w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack6.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>\u201ePackSense\u201c \u2013 pakuot\u0117s ir etiket\u0117s neurosuvokimo tyrimas<\/strong><\/p>\n\n\n\n<p class=\"is-style-justify\">\u0160is tyrimas padeda \u012fvertinti, kokiais po\u017eymiais ar elementais J\u016bs\u0173 pakuot\u0117 i\u0161siskiria, lyginant su kitais produktais ir ar ai\u0161kiai perduoda \u017einut\u0119 pirk\u0117jui. Tyrimo metu stebime, kaip \u017emon\u0117s reaguoja \u012f pakuot\u0119: kur pirmiausia nukrypsta j\u0173 \u017evilgsnis, k\u0105 jie pastebi, kiek ilgai \u017ei\u016bri ir kokias emocijas tai sukelia. Pakuot\u0117s gali b\u016bti tiriamos realiame lentynos makete arba kompiuterio ekrane, atkartojant tikr\u0105 apsipirkimo situacij\u0105.<\/p>\n\n\n\n<p class=\"is-style-justify\">Po tyrimo parengiame i\u0161samiai detalizuot\u0105 ataskait\u0105 \u2013 \u0161ilumos \u017eem\u0117lapius ir \u017evilgsnio jud\u0117jimo trajektorijas \u2013 bei pateikiame konkre\u010dias rekomendacijas, k\u0105 galima patobulinti: dizaino i\u0161d\u0117stym\u0105, spalvas, tekst\u0173 ai\u0161kum\u0105 ar pakuot\u0117s informacijos matomum\u0105. Tai padeda padidinti produkto pastebimum\u0105 ir pirk\u0117jo susidom\u0117jim\u0105.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;grid-template-columns:auto 25%\"><div class=\"wp-block-media-text__content\">\n<p><strong>\u201eWebUX Pulse\u201c \u2013 interneto svetain\u0117s ir e. parduotuv\u0117s tyrimas<\/strong><\/p>\n\n\n\n<p class=\"is-style-justify\">\u0160is tyrimas padeda suprasti, kaip lankytojai nar\u0161o j\u016bs\u0173 svetain\u0117je ar e. parduotuv\u0117je \u2013 kur jie sustoja, k\u0105 pastebi, o kas lieka nepasteb\u0117ta. Stebime, kaip \u017emon\u0117s atlieka paprastas u\u017eduotis \u2013 pavyzd\u017eiui, randa informacij\u0105, bando \u012fsid\u0117ti prek\u0119 \u012f krep\u0161el\u012f ar u\u017epildyti u\u017eklausos form\u0105. Tyrimo metu fiksuojame, kur krypsta \u017evilgsnis, kiek laiko u\u017etrunkama prie tam tikr\u0173 viet\u0173, ar kyla pasimetimas ar \u012ftampa.<\/p>\n\n\n\n<p class=\"is-style-justify\">Po tyrimo pateikiame ai\u0161ki\u0105 ir vizuali\u0105 ataskait\u0105: kur vartotojai stringa, kokie puslapio elementai veikia gerai, o k\u0105 verta pakeisti. Kartu su i\u0161vadomis gaunate konkret\u0173 veiksm\u0173 plan\u0105 \u2013 kokius pakeitimus atlikti pirmiausia, kad vartotojams b\u016bt\u0173 patogiau naudotis svetaine, o konversij\u0173 (pardavim\u0173 ar u\u017eklaus\u0173) skai\u010dius did\u0117t\u0173.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-1-1-1024x1024.png\" alt=\"\" class=\"wp-image-279535 size-full\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-1-1-1024x1024.png 1024w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-1-1-300x300.png 300w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-1-1-150x150.png 150w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-1-1-768x768.png 768w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-1-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-5-1-1024x1024.png\" alt=\"\" class=\"wp-image-279543 size-full\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-5-1-1024x1024.png 1024w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-5-1-300x300.png 300w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-5-1-150x150.png 150w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-5-1-768x768.png 768w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-5-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>\u201eRetailFlow\u201c \u2013 parodos stendo ir prekybos vietos tyrimas<\/strong><\/p>\n\n\n\n<p class=\"is-style-justify\">\u0160is tyrimas padeda \u012fvertinti, ar j\u016bs\u0173 stendas, ekspozicija ar lentyna pritraukia&nbsp;ir i\u0161laiko pirk\u0117j\u0173 d\u0117mes\u012f ir ar erdv\u0117s i\u0161d\u0117stymas skatina u\u017esukti, sustoti ir dom\u0117tis produktu. Stebime, kaip \u017emon\u0117s juda j\u016bs\u0173 erdv\u0117je \u2013 kur jie sustoja, \u012f k\u0105 pirmiausia \u017ei\u016bri, kiek laiko praleid\u017eia prie konkretaus elemento ir kas lieka nepasteb\u0117ta.<\/p>\n\n\n\n<p class=\"is-style-justify\">Remdamiesi \u0161iais duomenimis pateikiame ai\u0161kias, prakti\u0161kai pritaikomas rekomendacijas: kaip keisti stendo ar lentynos i\u0161d\u0117stym\u0105, element\u0173 auk\u0161t\u012f, ap\u0161vietim\u0105, \u017einutes ar kain\u0173 pateikim\u0105. Tai padeda padidinti matomum\u0105, sraut\u0105 ir pirk\u0117j\u0173 susidom\u0117jim\u0105 j\u016bs\u0173 produktu ar paslauga.<\/p>\n<\/div><\/div>\n\n\n\n<p><em><strong>Pastaba:<\/strong> Tyrim\u0173 metu surinkti duomenys gali b\u016bti naudojami moksliniais tikslais (publikuojami moksliniuose straipsniuose ir&nbsp; konferencij\u0173 med\u017eiagoje), laikantis vis\u0173 etikos reikalavim\u0173. Visi rezultatai yra <strong>nuasmeninti<\/strong> \u2013 n\u0117 vieno dalyvio ar \u012fmon\u0117s tapatyb\u0117 n\u0117ra atskleid\u017eiama.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-b9140bea10e5c28f37ebe83b66992616\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong>Kaip vyksta bendradarbiavimas?<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>1. <strong>Poreikio aptarimas<\/strong><\/summary>\n<p>&nbsp;I\u0161sigryniname, k\u0105 norite patikrinti ir kokio atsakymo ie\u0161kote.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>2. Tyrimo dizainas<\/strong><\/summary>\n<p>&nbsp;Parengiame tyrimo scenarij\u0173, stimulus, u\u017eduotis ir pasirenkame tinkamiausius biometrinius modulius.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong>3. Duomen\u0173 rinkimas<\/strong><\/strong><\/summary>\n<p>Atliekame tyrimo sesijas su dalyviais realiomis s\u0105lygomis, kompiuterio ekrane arba virtualioje aplinkoje.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong>4. Analiz\u0117<\/strong><\/strong><\/strong><\/summary>\n<p>Sinchroni\u0161kai vertiname \u017evilgsnio, emocinio sujaudinimo, d\u0117mesio ir kitus biometrinius rodiklius.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong>5. Ataskaita ir rekomendacijos<\/strong><\/strong><\/strong><\/strong><\/summary>\n<p>Pateikiame rezultatus, i\u0161vadas ir konkre\u010dius si\u016blymus tolesniems sprendimams.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-32923f0e6f9e0c19fdbd38932f4fe697\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong>Rekomenduojama imtis ir trukm\u0117<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p>Rekomenduojama tyrimo imtis \u2013 <strong>20\u201330 dalyvi\u0173<\/strong>. Toks kiekis leid\u017eia gauti patikimus rezultatus ir ai\u0161kiai matyti, kas i\u0161 ties\u0173 veikia, o k\u0105 verta tobulinti.<\/p>\n\n\n\n<p>Standartin\u0117 tyrimo trukm\u0117 \u2013 <strong>apie 3 savaites<\/strong>, priklausomai nuo tyrimo tipo, apimties ir testuojam\u0173 variant\u0173 skai\u010diaus.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-34461e081f1c6c9915d92c54d79e6615\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong>Komanda<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:100px;padding-bottom:0;padding-left:100px\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"633\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Ligita_Zailskaite.png\" alt=\"\" class=\"wp-image-279512\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Ligita_Zailskaite.png 600w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Ligita_Zailskaite-284x300.png 284w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"is-style-justify has-s-font-size\"><strong>Dr. Ligita Zailskait\u0117-Jak\u0161t\u0117<\/strong><br>Komunikacijos katedros tyr\u0117ja        <br><strong>Tyrim\u0173 sritys: <\/strong>vartotoj\u0173 \u012fsitraukimas skaitmenin\u0117je erdv\u0117je, dirbtinio intelekto poveikis vartotoj\u0173 elgsenai, virtualiosios realyb\u0117s taikymas patir\u010di\u0173 k\u016brimui, dezinformacijos poveikis Z kartai, neuromoksliniai tyrimai.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;padding-left:100px\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"633\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Martynas_Radzevicius.png\" alt=\"\" class=\"wp-image-279511\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Martynas_Radzevicius.png 600w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Martynas_Radzevicius-284x300.png 284w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"is-style-justify has-s-font-size\"><strong>Martynas Radzevi\u010dius<\/strong><br>Komunikacijos katedros tyr\u0117jas <strong><br>Tyrim\u0173 sritys: <\/strong>skaitmenin\u0117s rinkodaros, neuromarketingo, technologij\u0173 ir patir\u010di\u0173 dizaino s\u0105sajos, taikant emocin\u0117s ir biometrin\u0117s patirties matavimus.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;padding-left:100px\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"633\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Mantas_Dilys.png\" alt=\"\" class=\"wp-image-279510\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Mantas_Dilys.png 600w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Mantas_Dilys-284x300.png 284w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"is-style-justify has-s-font-size\"><strong>Dr. Mantas Dilys<br><\/strong>Verslo katedros tyr\u0117jas<br><strong>Tyrim\u0173 sritys: <\/strong>turinio rinkodara, organizacij\u0173 pozicionavimo strategij\u0173 k\u016brimas darnaus vystymosi kontekste, sporto organizacij\u0173 ir r\u0117m\u0117j\u0173 bendradarbiavimo modeliai bei tvari\u0173 inovacij\u0173 vystymas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-598848ab wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-bottom:var(--wp--preset--spacing--m)\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:100px;padding-bottom:0;padding-left:100px\">\n<p class=\"has-text-align-center anchor-offset\" id=\"Uzsakyti-konsultacija\"><strong>Jei planuojate atnaujinti pakuot\u0119, tobulinti svetain\u0119, testuoti reklamin\u012f turin\u012f ar \u012fvertinti prekybos erdv\u0117s efektyvum\u0105, \u201eSenseTrack Lab\u201c pad\u0117s priimti sprendimus remiantis realiomis vartotoj\u0173 reakcijomis.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Kvie\u010diame registruotis nemokamai konsultacijai:<\/strong><br>dr. Aist\u0117 Lastauskait\u0117&nbsp;<br>Verslo fakulteto prodekan\u0117 mokslui<br> +370 603 44 168 | <a href=\"mailto:aiste.lastauskaite@kaunokolegija.lt\">aiste.lastauskaite@kaunokolegija.lt<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neuromarketingo tyrimai sprendimams, kurie remiasi ne nuomone, o realiomis vartotoj\u0173 reakcijomis Vartotoj\u0173 sprendimai da\u017enai formuojasi grei\u010diau, nei \u017emogus gali juos racionaliai paai\u0161kinti. Tod\u0117l \u201eSenseTrack Lab\u201c neuromarketingo ir vartotoj\u0173 patir\u010di\u0173 tyrimai padeda matuoti&hellip;<\/p>\n","protected":false},"author":13,"featured_media":279518,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-279488","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eSenseTrack Lab\u201c - Verslo fakultetas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eSenseTrack Lab\u201c - Verslo fakultetas\" \/>\n<meta property=\"og:description\" content=\"Neuromarketingo tyrimai sprendimams, kurie remiasi ne nuomone, o realiomis vartotoj\u0173 reakcijomis Vartotoj\u0173 sprendimai da\u017enai formuojasi grei\u010diau, nei \u017emogus gali juos racionaliai paai\u0161kinti. Tod\u0117l \u201eSenseTrack Lab\u201c neuromarketingo ir vartotoj\u0173 patir\u010di\u0173 tyrimai padeda matuoti&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/\" \/>\n<meta property=\"og:site_name\" content=\"Verslo fakultetas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Kauno.kolegija\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T11:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/sensetrack-lab\\\/\",\"url\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/sensetrack-lab\\\/\",\"name\":\"\u201eSenseTrack Lab\u201c - Verslo fakultetas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/sensetrack-lab\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/sensetrack-lab\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2026\\\/03\\\/Senstrack10.png\",\"datePublished\":\"2026-03-16T09:53:51+00:00\",\"dateModified\":\"2026-04-07T11:55:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/sensetrack-lab\\\/#breadcrumb\"},\"inLanguage\":\"lt-LT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/sensetrack-lab\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/sensetrack-lab\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2026\\\/03\\\/Senstrack10.png\",\"contentUrl\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2026\\\/03\\\/Senstrack10.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/sensetrack-lab\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201eSenseTrack Lab\u201c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/#website\",\"url\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/\",\"name\":\"Verslo fakultetas\",\"description\":\"Kauno kolegija\",\"publisher\":{\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lt-LT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/#organization\",\"name\":\"Kauno kolegija\",\"url\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lt-LT\",\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2026\\\/01\\\/cropped-KK_VF_COLOR.png\",\"contentUrl\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2026\\\/01\\\/cropped-KK_VF_COLOR.png\",\"width\":2084,\"height\":2084,\"caption\":\"Kauno kolegija\"},\"image\":{\"@id\":\"https:\\\/\\\/kaunokolegija.lt\\\/vf\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Kauno.kolegija\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201eSenseTrack Lab\u201c - Verslo fakultetas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/","og_locale":"lt_LT","og_type":"article","og_title":"\u201eSenseTrack Lab\u201c - Verslo fakultetas","og_description":"Neuromarketingo tyrimai sprendimams, kurie remiasi ne nuomone, o realiomis vartotoj\u0173 reakcijomis Vartotoj\u0173 sprendimai da\u017enai formuojasi grei\u010diau, nei \u017emogus gali juos racionaliai paai\u0161kinti. Tod\u0117l \u201eSenseTrack Lab\u201c neuromarketingo ir vartotoj\u0173 patir\u010di\u0173 tyrimai padeda matuoti&hellip;","og_url":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/","og_site_name":"Verslo fakultetas","article_publisher":"https:\/\/www.facebook.com\/Kauno.kolegija\/","article_modified_time":"2026-04-07T11:55:57+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack10.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minut\u0117s"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/","url":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/","name":"\u201eSenseTrack Lab\u201c - Verslo fakultetas","isPartOf":{"@id":"https:\/\/kaunokolegija.lt\/vf\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/#primaryimage"},"image":{"@id":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/#primaryimage"},"thumbnailUrl":"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack10.png","datePublished":"2026-03-16T09:53:51+00:00","dateModified":"2026-04-07T11:55:57+00:00","breadcrumb":{"@id":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/#breadcrumb"},"inLanguage":"lt-LT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/"]}]},{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/#primaryimage","url":"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack10.png","contentUrl":"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack10.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/kaunokolegija.lt\/vf\/sensetrack-lab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kaunokolegija.lt\/vf\/"},{"@type":"ListItem","position":2,"name":"\u201eSenseTrack Lab\u201c"}]},{"@type":"WebSite","@id":"https:\/\/kaunokolegija.lt\/vf\/#website","url":"https:\/\/kaunokolegija.lt\/vf\/","name":"Verslo fakultetas","description":"Kauno kolegija","publisher":{"@id":"https:\/\/kaunokolegija.lt\/vf\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kaunokolegija.lt\/vf\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lt-LT"},{"@type":"Organization","@id":"https:\/\/kaunokolegija.lt\/vf\/#organization","name":"Kauno kolegija","url":"https:\/\/kaunokolegija.lt\/vf\/","logo":{"@type":"ImageObject","inLanguage":"lt-LT","@id":"https:\/\/kaunokolegija.lt\/vf\/#\/schema\/logo\/image\/","url":"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/cropped-KK_VF_COLOR.png","contentUrl":"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/cropped-KK_VF_COLOR.png","width":2084,"height":2084,"caption":"Kauno kolegija"},"image":{"@id":"https:\/\/kaunokolegija.lt\/vf\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Kauno.kolegija\/"]}]}},"_links":{"self":[{"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/pages\/279488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/comments?post=279488"}],"version-history":[{"count":44,"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/pages\/279488\/revisions"}],"predecessor-version":[{"id":279642,"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/pages\/279488\/revisions\/279642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/media\/279518"}],"wp:attachment":[{"href":"https:\/\/kaunokolegija.lt\/vf\/wp-json\/wp\/v2\/media?parent=279488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}