{"id":276179,"date":"2025-09-25T17:56:31","date_gmt":"2025-09-25T17:56:31","guid":{"rendered":"https:\/\/royalpeacock.agency\/kk\/vf11\/?page_id=276179"},"modified":"2026-01-23T12:12:56","modified_gmt":"2026-01-23T12:12:56","slug":"mokslo-kryptys-ir-tyreju-grupes","status":"publish","type":"page","link":"https:\/\/kaunokolegija.lt\/vf\/mokslo-kryptys-ir-tyreju-grupes\/","title":{"rendered":"Mokslo kryptys ir tyr\u0117j\u0173 grup\u0117s"},"content":{"rendered":"\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-contrast-alt-color has-text-color has-link-color has-m-font-size wp-elements-875325b1c96868b197aa32c2f07d46a8\">Kauno kolegijos Verslo fakultete veikia dvi mokslo tyrim\u0173 grup\u0117s, kurios tiria ir formuoja sprendimus aktualiausiomis \u0161iuolaikinio verslo ir visuomen\u0117s problemoms spr\u0119sti.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em;flex-basis:100%\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-a52df5b480b8415c082aa579748e572c\" id=\"Apskaitos-ir-finans\u0173-katedra\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong>Verslo inovacijos ir antrepreneryst\u0117 darniam vystymuisi<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns abcd vbfd has-background is-layout-flex wp-container-core-columns-is-layout-f8284846 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9;padding-top:var(--wp--preset--spacing--l);padding-bottom:var(--wp--preset--spacing--l)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:36%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image.jpeg\" alt=\"\" class=\"wp-image-276750\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image.jpeg 1600w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-300x200.jpeg 300w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-1024x682.jpeg 1024w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-768x512.jpeg 768w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-1536x1023.jpeg 1536w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-600x400.jpeg 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-m-font-size\"><a href=\"https:\/\/orcid.org\/0000-0001-9054-368X\"><em><a href=\"https:\/\/orcid.org\/0000-0003-0295-6543\"><em>Vadov\u0117 \u2013 dr. Vilma Kazlauskien\u0117<\/em><\/a><\/em><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:64%\">\n<p class=\"has-m-font-size\" style=\"padding-right:var(--wp--preset--spacing--s);padding-left:var(--wp--preset--spacing--s)\">\u0160i mokslo grup\u0117 siekia kurti pa\u017eangias, \u012f \u017emog\u0173 orientuotas verslo inovacijas, kurios u\u017etikrina darn\u0173 vystym\u0105si, socialin\u012f teisingum\u0105 bei ekonomin\u012f ir aplinkosaugin\u012f atsparum\u0105.<\/p>\n\n\n\n<p class=\"has-m-font-size\" style=\"padding-right:var(--wp--preset--spacing--s);padding-left:var(--wp--preset--spacing--s)\">Grup\u0117s tyrimai apima \u0161ias kryptis:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-36fc67f8 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-15c97201 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-168482ca wp-block-column-is-layout-flow\">\n<div class=\"wp-block-esab-accordion esab-nc4uce7r\" data-mode=\"global\" data-close=\"true\"><div class=\"esab__container\">\n<div class=\"wp-block-esab-accordion-child\"><div class=\"esab__head\" role=\"button\" aria-expanded=\"false\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong><strong>\u00a0Tvari ekonomika<\/strong><\/strong><\/p><\/div><div class=\"esab__icon\"><div class=\"esab__collapse\"> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708\"><\/path><\/svg> <\/div><div class=\"esab__expand\"> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M7.646 4.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1-.708.708L8 5.707l-5.646 5.647a.5.5 0 0 1-.708-.708z\"><\/path><\/svg> <\/div><\/div><\/div><div class=\"esab__body\">\n<p><strong>Pagrindin\u0117s temos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tvari vie\u0161oji finans\u0173 politika;<\/li>\n\n\n\n<li>\u017dali\u0173j\u0173 investicij\u0173 vertinimas;<\/li>\n\n\n\n<li>Skaitmenizacijos investicij\u0173 ir pelningumo analiz\u0117;\u00a0<\/li>\n\n\n\n<li>Verslo rezultat\u0173 analiz\u0117 ir optimizavimo modeliai.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-esab-accordion-child\"><div class=\"esab__head\" role=\"button\" aria-expanded=\"false\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong><strong>Tvarus vystymasis ir proces\u0173 valdymas<\/strong><\/strong><\/p><\/div><div class=\"esab__icon\"><div class=\"esab__collapse\"> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708\"><\/path><\/svg> <\/div><div class=\"esab__expand\"> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M7.646 4.646a.5.5 0 0 1 .708 0l6 6a.5.5 0 0 1-.708.708L8 5.707l-5.646 5.647a.5.5 0 0 1-.708-.708z\"><\/path><\/svg> <\/div><\/div><\/div><div class=\"esab__body\">\n<p><strong>Pagrindin\u0117s temos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ES \u201eGreen Deal\u201c ir taksonomijos \u012fgyvendinimo konsultacijos;<\/li>\n\n\n\n<li>Aplinkosaugini\u0173 rodikli\u0173 steb\u0117senos sistem\u0173 diegimas;<\/li>\n\n\n\n<li>Anglies p\u0117dsako skai\u010diavimas ir ma\u017einimo strategijos;<\/li>\n\n\n\n<li>\u017daliosios investicijos ir j\u0173 atsiperkamumo analiz\u0117.<\/li>\n\n\n\n<li>Tiekimo grandini\u0173 tvarumo vertinimas: CO\u2082 p\u0117dsakas, rizikos valdymas;<\/li>\n\n\n\n<li>Krizi\u0173 valdymo planai klimato ir geopolitini\u0173 i\u0161\u0161\u016bki\u0173 kontekste;<\/li>\n\n\n\n<li>Proces\u0173 inovacijos: verslo operacij\u0173 analiz\u0117 ir optimizavimas.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em;flex-basis:100%\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-873e80e1966ac512fa331472ddbbe57d\" id=\"Apskaitos-ir-finans\u0173-katedra\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong>Skaitmenin\u0117 transformacija ir komunikacija<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-9a5e5583 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--s);margin-bottom:var(--wp--preset--spacing--s)\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-m-font-size\">\u0160i mokslo grup\u0117 tiria, kaip skaitmenizacija kei\u010dia organizacij\u0173 veikl\u0105, komunikacijos modelius ir vartotoj\u0173 elgsen\u0105. Grup\u0117s tyrim\u0173 rezultatai padeda \u012fmon\u0117ms orientuotis skaitmenin\u0117je aplinkoje, i\u0161laikyti konkurencingum\u0105 ir tikslingai komunikuoti su vartotojais.<\/p>\n\n\n\n<p><strong><strong>\u27a4 Inovatyv\u016bs rinkodaros ir komunikacijos sprendimai<\/strong><\/strong><\/p>\n\n\n\n<p>Pagrindin\u0117s temos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skaitmenin\u0117s brandos vertinimai (angl. <em>digital maturity assessment<\/em>);<\/li>\n\n\n\n<li>Skaitmenini\u0173 \u012franki\u0173 taikymo efektyvumo analiz\u0117;<\/li>\n\n\n\n<li>\u012emoni\u0173 skaitmenini\u0173 kompetencij\u0173 vertinimas ir tobulinimo planavimas;<\/li>\n\n\n\n<li>Vartotoj\u0173 elgsenos tyrimai: kainodara, lojalumas, pirkimo \u012fpro\u010diai;<\/li>\n\n\n\n<li>Rinkos analiz\u0117 prie\u0161 naujo produkto ar paslaugos \u012fvedim\u0105;<\/li>\n\n\n\n<li>Prek\u0117s \u017eenklo \u017einomumo ir pozicionavimo tyrimai;<\/li>\n\n\n\n<li>Konkurencin\u0117s aplinkos analiz\u0117;<\/li>\n\n\n\n<li>Verslui efektyviausi\u0173 komunikacijos kanal\u0173 tyrimai, ypatingas d\u0117mesys skiriamas skaitmeniniams kanalams.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-4.png\" alt=\"\" class=\"wp-image-276748\" srcset=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-4.png 1600w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-4-300x200.png 300w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-4-1024x683.png 1024w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-4-768x512.png 768w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-4-1536x1024.png 1536w, https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/01\/image-4-600x400.png 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-m-font-size\"><em><em><em><a href=\"https:\/\/orcid.org\/0000-0002-6323-6913\" target=\"_blank\" rel=\"noreferrer noopener\">dr. Ligita Zailskait\u0117-Jak\u0161t\u0117<\/a><\/em><\/em><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kauno kolegijos Verslo fakultete veikia dvi mokslo tyrim\u0173 grup\u0117s, kurios tiria ir formuoja sprendimus aktualiausiomis \u0161iuolaikinio verslo ir visuomen\u0117s problemoms spr\u0119sti. Verslo inovacijos ir antrepreneryst\u0117 darniam vystymuisi Vadov\u0117 \u2013 dr. Vilma Kazlauskien\u0117&hellip;<\/p>\n","protected":false},"author":1,"featured_media":276746,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-276179","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mokslo kryptys ir tyr\u0117j\u0173 grup\u0117s - Verslo fakultetas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaunokolegija.lt\/vf\/mokslo-kryptys-ir-tyreju-grupes\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mokslo kryptys ir tyr\u0117j\u0173 grup\u0117s - Verslo fakultetas\" \/>\n<meta property=\"og:description\" content=\"Kauno kolegijos Verslo fakultete veikia dvi mokslo tyrim\u0173 grup\u0117s, kurios tiria ir formuoja sprendimus aktualiausiomis \u0161iuolaikinio verslo ir visuomen\u0117s problemoms spr\u0119sti. 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