{"id":280888,"date":"2026-07-15T08:38:11","date_gmt":"2026-07-15T06:38:11","guid":{"rendered":"https:\/\/kaunokolegija.lt\/english\/?p=280888"},"modified":"2026-07-15T08:38:11","modified_gmt":"2026-07-15T06:38:11","slug":"orbana-the-kauno-kolegija-project-reshaping-corporate-perspectives-on-sustainability","status":"publish","type":"post","link":"https:\/\/kaunokolegija.lt\/english\/news\/orbana-the-kauno-kolegija-project-reshaping-corporate-perspectives-on-sustainability\/","title":{"rendered":"ORBANA: the Kauno kolegija project reshaping corporate perspectives on sustainability"},"content":{"rendered":"\n<p class=\"is-style-justify\">Until recently, corporate sustainability was widely regarded as a matter of reputation and public relations. Today, it has become a tangible figure on financial statements. What truly drives value: cutting-edge technology, a responsible approach to Environmental, Social, and Governance (ESG) criteria, or perhaps a strategic combination of the two?<\/p>\n\n\n\n<p class=\"is-style-justify\">Seeking answers to these questions is\u00a0ORBANA, a project initiated by Kauno kolegija Higher Education Institution and funded by the Research Council of Lithuania, which launched on 1 December 2025. The project is headed by Dr Aist\u0117 Lastauskait\u0117, Vice Dean for Science at the Faculty of Business.<\/p>\n\n\n\n<p class=\"is-style-justify\">At the heart of the project is the interplay between two critical business drivers: digitalisation and ESG principles \u2013 factors that increasingly dictate investor and client expectations. Preliminary findings suggest that the answer may not be quite what businesses anticipate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-l-font-size\" style=\"text-transform:none\"><strong>Digitalisation and sustainability: two sides of the same coin<\/strong><\/h2>\n\n\n\n<p class=\"is-style-justify\">Four experts are contributing to the project: alongside the lead researcher, Dr A. Lastauskait\u0117, are Dr Raminta Vaitiek\u016bnien\u0117, Dr Inga Kartanait\u0117, and Dr Algirdas Justinas Staugaitis. With extensive experience spanning finance, econometrics, and sustainability, the team\u2019s collective input is vital to the project\u2019s success.<\/p>\n\n\n\n<p class=\"is-style-justify\">The primary objective of ORBANA is to evaluate how digitalisation and ESG commitments influence corporate financial performance. Dr A. Lastauskait\u0117 stresses that these factors must be analysed in tandem, particularly as businesses navigate the complexities of simultaneous digital and green transitions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a582a16ef471&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a582a16ef471\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Dr.-Aiste-Lastauskaite-Kauno-kolegijos-nuotr-scaled.jpg\" alt=\"\" class=\"wp-image-280890\" srcset=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Dr.-Aiste-Lastauskaite-Kauno-kolegijos-nuotr-scaled.jpg 2560w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Dr.-Aiste-Lastauskaite-Kauno-kolegijos-nuotr-300x200.jpg 300w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Dr.-Aiste-Lastauskaite-Kauno-kolegijos-nuotr-1024x683.jpg 1024w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Dr.-Aiste-Lastauskaite-Kauno-kolegijos-nuotr-768x512.jpg 768w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Dr.-Aiste-Lastauskaite-Kauno-kolegijos-nuotr-1536x1024.jpg 1536w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Dr.-Aiste-Lastauskaite-Kauno-kolegijos-nuotr-2048x1366.jpg 2048w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Dr.-Aiste-Lastauskaite-Kauno-kolegijos-nuotr-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Dr Aist\u0117 Lastauskait\u0117<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"is-style-justify\">&#8216;Digitalisation and ESG commitments have long been analysed as two separate paths. However, we are seeing that such a view no longer reflects the actual logic of corporate transformation. Our project operates on the premise that these factors are interdependent and mutually reinforcing,&#8217; says Dr A. Lastauskait\u0117.<\/p>\n\n\n\n<p class=\"is-style-justify\">Digital technologies enable companies to implement ESG principles more effectively by monitoring CO\u2082 emissions, ensuring transparent reporting, and optimising supply chain management.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;At the same time, ESG commitments drive the need for further digitalisation; without robust data and technology, sustainability goals remain merely performative. Our empirical results indicate that the synergy between digitalisation and ESG is the primary driver of improved financial performance, rather than either factor in isolation,&#8217; she explains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-l-font-size\" style=\"text-transform:none\"><strong>ESG: beyond public relations<\/strong><\/h2>\n\n\n\n<p class=\"is-style-justify\">ESG is a commitment to operating responsibly: reducing environmental impact, supporting employees and society, and ensuring transparent, ethical governance. Increasingly, these criteria are becoming prerequisites for securing financing and establishing partnerships. Dr A. Lastauskait\u0117 highlights that ESG has a tangible impact on the bottom line.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;While this aspect is often associated with reputation or social responsibility, our research clearly demonstrates its economic dimension. Sustainable practices can reduce operating costs, improve resource efficiency, broaden access to capital, and bolster investor confidence,&#8217; notes Dr A. Lastauskait\u0117.<\/p>\n\n\n\n<p class=\"is-style-justify\">She further points out that companies effectively managing their environmental impact tend to exhibit lower risk profiles and more stable cash flows.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;In the ORBANA project, we quantify these relationships using metrics such as Return on Assets (ROA), EBITDA, and Tobin\u2019s Q. This transitions ESG from a \u2018soft\u2019 reputational category into the realm of clearly measurable financial value creation,\u201d the project lead explains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-l-font-size\" style=\"text-transform:none\"><strong>Keeping pace with change pays off<\/strong><\/h2>\n\n\n\n<p class=\"is-style-justify\">Dr A. Lastauskait\u0117 says that the greatest risk today is not in investing in sustainability, but rather in failing to do so. This is the core message of the project.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;This conclusion is supported by specific economic mechanisms. Businesses that ignore ESG face various hurdles, from rising regulatory costs to the pressures of carbon pricing. This, in turn, leads to reputational damage and diminished investor trust,&#8217; says the Kauno kolegija researcher.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a582a16f0bb4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a582a16f0bb4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Kauno-kolegijos-nuotr.-2-1.jpg\" alt=\"\" class=\"wp-image-280891\" srcset=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Kauno-kolegijos-nuotr.-2-1.jpg 2048w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Kauno-kolegijos-nuotr.-2-1-300x200.jpg 300w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Kauno-kolegijos-nuotr.-2-1-1024x683.jpg 1024w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Kauno-kolegijos-nuotr.-2-1-768x512.jpg 768w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Kauno-kolegijos-nuotr.-2-1-1536x1024.jpg 1536w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/07\/Kauno-kolegijos-nuotr.-2-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"is-style-justify\">She notes that the team\u2019s research shows a direct correlation between high carbon intensity and lower profitability and company value: &#8216;In other words, environmental inefficiency becomes a financial burden that undermines competitiveness and long-term resilience.&#8217;<\/p>\n\n\n\n<p class=\"is-style-justify\">Dr A. Lastauskait\u0117 emphasises that companies proactively adapting to change by integrating ESG principles and digital technologies gain tangible benefits: &#8216;Greater attractiveness to investors opens up new revenue opportunities and ensures long-term stability in rapidly evolving markets.&#8217;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-l-font-size\" style=\"text-transform:none\"><strong>A unique regional perspective<\/strong><\/h2>\n\n\n\n<p class=\"is-style-justify\">ORBANA stands out not only for its evaluation of the impact of digitalisation and ESG but also for demonstrating that this relationship is not uniform across Europe.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;Our findings revealed a clear regional divide. In Western Europe, the synergy between digitalisation and sustainability creates significant financial value. In Eastern Europe, however, this effect is not yet statistically significant. This suggests that ESG or digital initiatives alone are insufficient; their impact depends on the broader institutional and technological context,&#8217; says Dr A. Lastauskait\u0117.<\/p>\n\n\n\n<p class=\"is-style-justify\">This insight provides a deeper understanding of why sustainability strategies yield tangible financial gains in some markets while still emerging as a long-term value-creation driver in others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-l-font-size\" style=\"text-transform:none\"><strong>Strengthening international cooperation<\/strong><\/h2>\n\n\n\n<p class=\"is-style-justify\">When asked about the project\u2019s long-term significance, Dr A. Lastauskait\u0117 is certain it is vital for both Kauno kolegija and Lithuania, particularly amidst growing competition for research funding and international projects.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;I have no doubt that ORBANA has a significant impact on our institution and the wider Lithuanian scientific and business landscape. It strengthens our research potential and places Kauno kolegija firmly within the context of international empirical research. It also helps us expand our collaboration with national and international partners, such as Kaunas University of Technology, the University of Groningen in the Netherlands, the University of Campania Luigi Vanvitelli in Italy, and the University of La Laguna in Spain,&#8217; the researcher says.<\/p>\n\n\n\n<p class=\"is-style-justify\">According to Dr A. Lastauskait\u0117, the project also delivers practical value by providing evidence-based insights for companies, investors, and policymakers: &#8216;The knowledge generated here will ensure sustainability and enhance the resilience of European businesses against the challenges of the future.&#8217;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until recently, corporate sustainability was widely regarded as a matter of reputation and public relations. Today, it has become a tangible figure on financial statements. What truly drives value: cutting-edge technology, a&hellip;<\/p>\n","protected":false},"author":5,"featured_media":280889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[138],"tags":[],"class_list":["post-280888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ORBANA: the Kauno kolegija project reshaping corporate perspectives on sustainability - Higher Education Institution<\/title>\n<meta name=\"description\" content=\"Discover how the ORBANA project at Kauno kolegija is exploring the synergy between digitalisation and ESG principles to drive long-term corporate value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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