{"id":279922,"date":"2026-03-04T10:20:45","date_gmt":"2026-03-04T08:20:45","guid":{"rendered":"https:\/\/kaunokolegija.lt\/english\/?p=279922"},"modified":"2026-03-04T10:20:46","modified_gmt":"2026-03-04T08:20:46","slug":"kauno-kolegija-lecturer-and-designer-milda-griksaite-shares-insights-in-the-media","status":"publish","type":"post","link":"https:\/\/kaunokolegija.lt\/english\/news\/kauno-kolegija-lecturer-and-designer-milda-griksaite-shares-insights-in-the-media\/","title":{"rendered":"Kauno kolegija lecturer and designer Milda Grik\u0161ait\u0117 shares insights in the media"},"content":{"rendered":"\n<p class=\"is-style-justify\">Constant sales, ever-changing trends and wardrobes bursting at the seams yet still leaving us with &#8216;nothing to wear&#8217; \u2013 this is the vicious circle many consumers find themselves trapped in. According to the Environmental Protection Agency, in 2023 and 2024 approximately 50,000 tonnes of textile waste were generated annually in Lithuania. Meanwhile, the European Environment Agency reports that in 2022 the average EU citizen purchased 19 kg of clothing, footwear and household textiles, yet discarded almost as much \u2013 16 kg.<\/p>\n\n\n\n<p class=\"is-style-justify\">Kauno kolegija Higher Education Institution&#8217;s lecturer, founder of &#8216;Mild Power&#8217;, designer Milda Grik\u0161ait\u0117 shares her advice on what to look for when searching for quality garments, how to care for them properly, and whether a higher price always guarantees durability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-l-font-size\" style=\"text-transform:none\"><strong>Quality lies in the details<\/strong><\/h2>\n\n\n\n<p class=\"is-style-justify\">According to M. Grik\u0161ait\u0117, although the very essence of fast fashion \u2013 as the name suggests \u2013 is speed, volume and short-term relevance, it is still possible to find quality garments in such stores.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;It is a system in which a garment is created not to last, but to be sold quickly and replaced by another. Although individual higher-quality fabrics or successful pieces do appear, the underlying philosophy is not compatible with longevity. However, as everywhere, there are exceptions,&#8217; says M. Grik\u0161ait\u0117.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d122d791521&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d122d791521\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/Milda-Griksaite-I-Cornel-Petrus-nuotr-scaled.jpg\" alt=\"\" class=\"wp-image-279924\" style=\"aspect-ratio:4\/3;object-fit:contain\" srcset=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/Milda-Griksaite-I-Cornel-Petrus-nuotr-scaled.jpg 2048w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/Milda-Griksaite-I-Cornel-Petrus-nuotr-240x300.jpg 240w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/Milda-Griksaite-I-Cornel-Petrus-nuotr-819x1024.jpg 819w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/Milda-Griksaite-I-Cornel-Petrus-nuotr-768x960.jpg 768w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/Milda-Griksaite-I-Cornel-Petrus-nuotr-1229x1536.jpg 1229w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/Milda-Griksaite-I-Cornel-Petrus-nuotr-1639x2048.jpg 1639w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Milda Grik\u0161ait\u0117 | <em>photo: Cornel Petrus<\/em><\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"is-style-justify\">For those seeking long-lasting clothing, the designer advises first paying attention to the fabric and its composition \u2013 natural fibres such as wool, cotton, silk and linen, or high-quality blends thereof, will always outlast cheap synthetic materials.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;It is also important to consider the fabric\u2019s density, texture, how it drapes, whether it feels \u2018alive\u2019 in the hand. Another significant aspect is colour and shape. A durable garment does not necessarily have to be neutral. It can be bright, expressive or even bold, yet possess design value \u2013 like a small work of art that does not lose its relevance because it is grounded in aesthetics rather than a fleeting trend. For example, a vibrant scarf or even a jumper,&#8217; the designer explains.<\/p>\n\n\n\n<p class=\"is-style-justify\">She adds that equal attention should be paid to a garment\u2019s construction \u2013 how it is sewn, the quality of its trims and finishes, and how it looks on the body: &#8216;Quality very often lies not on the outside, but within and in the details.&#8217;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d122d792014&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d122d792014\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2048\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._2-2-scaled.jpg\" alt=\"\" class=\"wp-image-279925\" style=\"aspect-ratio:4\/3;object-fit:contain\" srcset=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._2-2-scaled.jpg 2560w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._2-2-300x240.jpg 300w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._2-2-1024x819.jpg 1024w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._2-2-768x614.jpg 768w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._2-2-1536x1229.jpg 1536w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._2-2-2048x1638.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>M. Grik\u0161ait\u0117&#8217;s collection &#8216;Cuoricini&#8217; at Feeric Fashion Week I photo: Cornel Petrus<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-justify has-l-font-size\" style=\"text-transform:none\"><strong>Does a high price always guarantee high quality?<\/strong><br><\/h2>\n\n\n\n<p class=\"is-style-justify\">For those who believe that choosing quality clothing necessarily means significantly stretching their budget, M. Grik\u0161ait\u0117 offers reassurance \u2013 price does not always reflect quality, so it is more important to focus on the criteria mentioned above. Nevertheless, it is worth remembering that an extremely cheap garment is unlikely to be durable.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;The price may be linked to brand image, marketing or trendiness, but not necessarily to actual quality. However, a very cheap garment can almost never be of high quality, because quality fabrics, thoughtful construction and skilled workmanship simply cannot cost very little. It is important to learn to \u2018read\u2019 the garment rather than its price tag,&#8217; emphasises M. Grik\u0161ait\u0117.<\/p>\n\n\n\n<p class=\"is-style-justify\">The designer also says that quality begins with suitability rather than the garment itself. Even before assessing the fabric or construction, the most important thing is to avoid perhaps the most common mistake \u2013 buying something that does not suit you.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;People often shop by following fashion, choosing clothes or footwear based on mood, price or a current sale, rather than their body shape, colour palette, lifestyle and personal style. As a result, wardrobes fill up with items that are never worn, even though they may look beautiful,&#8217; says M. Grik\u0161ait\u0117.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d122d792f47&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d122d792f47\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2048\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._6-scaled.jpg\" alt=\"\" class=\"wp-image-279926\" style=\"aspect-ratio:4\/3;object-fit:contain\" srcset=\"https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._6-scaled.jpg 2560w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._6-300x240.jpg 300w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._6-1024x819.jpg 1024w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._6-768x614.jpg 768w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._6-1536x1229.jpg 1536w, https:\/\/kaunokolegija.lt\/english\/wp-content\/uploads\/sites\/13\/2026\/03\/\u201eCuoricini-kolekcijos-pristatymas-\u201eFeeric-Fashion-Week-I-Cornel-Petrus-nuotr._6-2048x1638.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>M. Grik\u0161ait\u0117&#8217;s collection &#8216;Cuoricini&#8217; at Feeric Fashion Week I photo: Cornel Petrus<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-justify has-l-font-size\" style=\"text-transform:none\"><strong>Properly cared-for garments can last for decades<\/strong><\/h2>\n\n\n\n<p class=\"is-style-justify\">The designer notes that proper care is essential if clothing is to last longer: washing at lower temperatures, laundering less frequently, avoiding tumble drying, repairing instead of discarding, and steaming instead of frequent washing \u2013 all of this dramatically extends a garment\u2019s lifespan.<\/p>\n\n\n\n<p class=\"is-style-justify\">&#8216;Proper care can preserve a garment for decades. Many items wear out not because of being worn, but because of improper care. For instance, fibres such as wool are, in general, an excellent product. Their care is far simpler than many people imagine, and sweaters last a very long time if properly maintained. It is also interesting that there are scientific studies suggesting that wool improves the wellbeing of the person wearing it,&#8217; shares M. Grik\u0161ait\u0117.<\/p>\n\n\n\n<p class=\"has-text-align-right has-s-font-size\"><em>The article is published on <a href=\"https:\/\/www.delfi.lt\/moterys\/stilius\/dizainere-ivardijo-didziausias-klaidas-del-kuriu-jusu-spinta-luzta-o-apsirengti-nera-kuo-120218988\" target=\"_blank\" rel=\"noreferrer noopener\">delfi.lt<\/a> (in Lithuanian language)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Constant sales, ever-changing trends and wardrobes bursting at the seams yet still leaving us with &#8216;nothing to wear&#8217; \u2013 this is the vicious circle many consumers find themselves trapped in. According to&hellip;<\/p>\n","protected":false},"author":5,"featured_media":279923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-279922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kauno kolegija lecturer and designer Milda Grik\u0161ait\u0117 shares insights in the media - Higher Education Institution<\/title>\n<meta name=\"description\" content=\"Kauno kolegija Higher Education Institution&#039;s lecturer, founder of &#039;Mild Power&#039;, designer Milda Grik\u0161ait\u0117 shares her advice on what to look for when searching for quality garments, how to care for them properly, and whether a higher price always guarantees durability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaunokolegija.lt\/english\/news\/kauno-kolegija-lecturer-and-designer-milda-griksaite-shares-insights-in-the-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kauno kolegija lecturer and designer Milda Grik\u0161ait\u0117 shares insights in the media - 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