{"id":280673,"date":"2026-06-09T09:06:57","date_gmt":"2026-06-09T07:06:57","guid":{"rendered":"https:\/\/kaunokolegija.lt\/english\/?page_id=280673"},"modified":"2026-06-09T09:06:57","modified_gmt":"2026-06-09T07:06:57","slug":"sensetrack-lab","status":"publish","type":"page","link":"https:\/\/kaunokolegija.lt\/english\/sensetrack-lab\/","title":{"rendered":"\u201eSenseTrack Lab\u201c"},"content":{"rendered":"\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-contrast-alt-color has-text-color has-link-color has-m-font-size wp-elements-d6669141b81f5708b862663eb61e0d2e\"><strong><strong><strong>Neuromarketing Research for Decisions Based on Real Consumer Reactions<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-justify\">Consumer decisions are often formed faster than people can rationally explain them. That is why \u201cSenseTrack Lab\u201d neuromarketing and customer experience research helps measure what happens before a conscious choice is made: where attention is directed, what triggers an emotional response, and how consumers make decisions.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong><strong>We don\u2019t measure what people say. We analyze how they actually react.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">\u2022 Biometric consumer research;<br>\u2022 Visual reports and actionable recommendations;<br>\u2022 Testing of packaging, websites, and retail environments;<br>\u2022 Research in both real-life and simulated conditions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-background-color has-text-color has-background has-link-color wp-element-button\" href=\"#Uzsakyti-konsultacija\" style=\"color:#399e97\">Request a Consultation<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-right:0;padding-left:0\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SenseTrack Lab | Kauno kolegija\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/QAzH-0Uesp8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-799f8344298303d2b3d7b39ab9c49c82\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong><strong>About the Lab<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack8.png\" alt=\"Besi\u0161ypsanti atstov\u0117 su i\u0161maniaisiais akiniais stovi prie stendo su u\u017era\u0161ais \u201eKauno kolegija\u201c ir \u201e25 metai\u201c.\" class=\"wp-image-279507 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"is-style-justify\"><strong><strong>Why Traditional Research Methods Are No Longer Enough<\/strong>?<\/strong><\/p>\n\n\n\n<p class=\"is-style-justify\">One of the biggest challenges for businesses is that consumers cannot always accurately explain why they chose a particular product, brand, or solution. Many reactions occur subconsciously \u2014 the brain processes visual information faster than people can describe it in words.<\/p>\n\n\n\n<p>As a result, surveys and interviews alone do not always reveal what truly captures attention, what triggers an emotional response, and what goes unnoticed.<\/p>\n\n\n\n<p>\u201cSenseTrack Lab\u201d neuromarketing and customer experience research transforms this uncertainty into objective data. Using <strong>iMotions<\/strong> technology, multiple indicators of attention, behavior, and emotional response are measured simultaneously, enabling a more accurate understanding of how consumers react to packaging, advertisements, websites, or physical environments.<\/p>\n\n\n\n<p class=\"is-style-justify\">Eye tracking, galvanic skin response (GSR), EEG, EMG, respiration, and voice analysis solutions provide insights into where attention is focused, what evokes emotional reactions, and how these responses change over time. This allows for a more objective analysis of consumer behavior and supports more informed decision-making.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-cd6f361e8e82d5fe17368b8911fd3a88\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong>iMotions Research<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:100px;padding-bottom:0;padding-left:100px\">\n\n\n<p class=\"has-m-font-size\"><strong><strong><strong>Who Is It For?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p style=\"margin-top:8px;margin-bottom:8px\">For businesses and teams that are:<br>\u2022 Creating or updating packaging design or brand identity;<br>\u2022 Seeking to understand why a product, advertisement, or visual content is overlooked among competitors<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;padding-left:100px\">\n\n\n<p class=\"has-m-font-size\"><strong><strong><strong><strong>What Do We Measure?<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p style=\"margin-top:8px;margin-bottom:8px\">We analyze how consumers visually and emotionally respond to products, packaging, and communication materials.<\/p>\n\n\n\n<p>Key questions include:<\/p>\n\n\n\n<p>\u2022 Where does <strong>the shopper\u2019s gaze <\/strong>go first when viewing a shelf?<br>\u2022 How much <strong>time <\/strong>is spent looking at the product or logo?<br>\u2022 Which elements \u2014 <strong>colors, text, symbols, or layout <\/strong>\u2014 attract the most attention?<br>\u2022 How do the<strong> eyes move<\/strong> across the visual material, and what <strong>emotional reactions <\/strong>does this trigger?<\/p>\n\n\n\n<p class=\"has-xs-font-size\" style=\"margin-top:8px;margin-bottom:8px\"><em>Testing can be carried out using a real shelf setup or on-screen simulations that recreate a natural shopping situation.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;padding-left:100px\">\n\n\n<p class=\"has-m-font-size\"><strong><strong><strong>What Do You Receive?<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p style=\"margin-top:8px;margin-bottom:8px\">\u2022 <strong>A visual report<\/strong> with eye-tracking heatmaps, gaze paths, and emotional intensity graphs.<\/p>\n\n\n\n<p style=\"margin-top:8px;margin-bottom:8px\">\u2022 <strong>Practical recommendations<\/strong> on what can be improved, such as layout, colors, text clarity, visibility of packaging information, and overall design effectiveness.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-15c522b743ca3707c20247a34e96048b\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong><strong>Research Packages<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"border-style:none;border-width:0px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Senstrack6-1024x1024.png\" alt=\"\" class=\"wp-image-279504 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><strong>PackSense\u2122 \u2013 Packaging &amp; Label Neuroperception Research<\/strong><\/strong><\/p>\n\n\n\n<p class=\"is-style-justify\">Understand how consumers notice, interpret, and emotionally respond to your packaging.<\/p>\n\n\n\n<p>PackSense\u2122 helps evaluate whether your packaging stands out among competing products and communicates its intended message clearly.<\/p>\n\n\n\n<p>Using eye-tracking and biometric measurements, we analyze:<\/p>\n\n\n\n<p>\u2022 Which elements attract attention first;<br>\u2022 How long consumers focus on specific areas of the packaging;<br>\u2022 What information is noticed\u2014or overlooked;<br>\u2022 Which design elements trigger emotional responses.<\/p>\n\n\n\n<p class=\"is-style-justify\">Testing can be conducted using a physical shelf setup or digital simulations that replicate real shopping environments.<\/p>\n\n\n\n<p><strong>What You Receive:<\/strong><\/p>\n\n\n\n<p>\u2022 Visual reports including heatmaps and gaze path analysis;<br>\u2022 Insights into attention patterns and emotional responses;<br>\u2022 Practical recommendations for improving layout, colors, text clarity, and information visibility.<\/p>\n\n\n\n<p><strong>Outcome:<\/strong> Increased product visibility, stronger shelf impact, and improved consumer engagement.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;grid-template-columns:auto 25%\"><div class=\"wp-block-media-text__content\">\n<p><strong><strong>WebUX Pulse\u2122 \u2013 Website &amp; E-commerce Experience Research<\/strong><\/strong><\/p>\n\n\n\n<p class=\"is-style-justify\">Discover how users interact with your website and where friction affects performance.<\/p>\n\n\n\n<p>WebUX Pulse\u2122 reveals how visitors navigate your website or online store, helping identify barriers that impact usability and conversions.<\/p>\n\n\n\n<p>We observe how users:<\/p>\n\n\n\n<p>\u2022 Search for information;<br>\u2022 Browse products and categories;<br>\u2022 Add products to the cart;<br>\u2022 Complete inquiry or checkout processes.<\/p>\n\n\n\n<p class=\"is-style-justify\">The study measures visual attention, navigation behavior, confusion points, and emotional responses throughout the user journey.<\/p>\n\n\n\n<p><strong>What You Receive:<\/strong><\/p>\n\n\n\n<p>\u2022 A clear visual report highlighting usability issues and opportunities;<br>\u2022 Identification of high-performing and underperforming page elements;<br>\u2022 A prioritized action plan for website improvements.<\/p>\n\n\n\n<p><strong>Outcome:<\/strong> Better user experience, increased engagement, and higher conversion rates.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-1-1-1024x1024.png\" alt=\"\" class=\"wp-image-279535 size-full\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Dizainas-be-pavadinimo-5-1-1024x1024.png\" alt=\"\" class=\"wp-image-279543 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><strong>RetailFlow\u2122 \u2013 Retail Space &amp; Exhibition Stand Research<\/strong><\/strong><\/p>\n\n\n\n<p class=\"is-style-justify\">Measure how effectively your physical environment attracts and holds attention. RetailFlow\u2122 helps evaluate whether a retail display, exhibition stand, shelf, or showroom encourages visitors to stop, explore, and engage.<\/p>\n\n\n\n<p>We analyze:<\/p>\n\n\n\n<p>\u2022 Visitor movement patterns;<br>\u2022 Areas that attract immediate attention;<br>\u2022 Time spent at specific displays or products;<br>\u2022 Elements that remain unnoticed.<\/p>\n\n\n\n<p class=\"is-style-justify\">Based on these insights, we provide actionable recommendations for optimizing space design and communication.<\/p>\n\n\n\n<p><strong>What You Receive:<\/strong><\/p>\n\n\n\n<p>\u2022 Attention and movement analysis reports;<br>\u2022 Insights into visitor engagement behavior;<br>\u2022 Recommendations for layout, signage, product placement, lighting, and messaging.<\/p>\n\n\n\n<p><strong>Outcome:<\/strong> Increased visibility, stronger visitor engagement, and improved commercial performance.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong><em>Research Ethics &amp; Data Privacy:<\/em> <\/strong><em>Data collected during research projects may also be used for scientific purposes, including academic publications and conference presentations, in full compliance with applicable ethical standards.<\/em><br><em>All research data is anonymized. Neither participant identities nor company-specific information is disclosed in any scientific or public materials.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-d74c4c86ac0431a5ae91c72dbb66ecc6\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong><strong>How We Work<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>1. <strong><strong>Initial Consultation<\/strong><\/strong><\/summary>\n<p>We begin by understanding your objectives, challenges, and the key questions you want answered. Together, we define the scope and expected outcomes of the research.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong>2. Research Design<\/strong><\/strong><\/summary>\n<p>Our team develops a tailored research plan, including participant tasks, test materials, scenarios, and the most appropriate biometric measurement methods.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong>3. Data Collection<\/strong><\/strong><\/strong><\/summary>\n<p>Research sessions are conducted in real-world environments, on-screen simulations, or virtual settings, depending on the project objectives.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong>4. Analysis &amp; Insights<\/strong><\/strong><\/strong><\/strong><\/summary>\n<p>We analyze attention, emotional engagement, visual behavior, and other biometric indicators to uncover how consumers truly respond.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong><strong><strong><strong><strong>5. Report &amp; Recommendations<\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p>You receive a comprehensive report with visual findings, key insights, and practical recommendations to support confident business decisions.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-11c795edc1d8e347d2875bbc47f1b4d5\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong><strong>Recommended Number of Participants &amp; Duration<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p>For a standard study, we recommend <strong>20\u201330 participants<\/strong>. This number allows us to identify reliable patterns and clearly see what works well and what could be improved.<\/p>\n\n\n\n<p>A typical research project takes around <strong>3 weeks<\/strong>, depending on the study type, project scope, and the number of versions or materials being tested.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide-in-phone is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;border-radius:0px;background-color:#399e97;padding-top:1.2em;padding-bottom:1.2em\">\n<p class=\"has-base-color has-text-color has-link-color has-l-font-size wp-elements-dc533625e86f5352d28526e83195f819\" style=\"padding-right:3.5rem;padding-left:3.5rem\"><strong><strong>Team<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:100px;padding-bottom:0;padding-left:100px\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Ligita_Zailskaite.png\" alt=\"\" class=\"wp-image-279512\"\/><\/figure>\n\n\n\n<p class=\"is-style-justify has-s-font-size\"><strong>Dr. Ligita Zailskait\u0117-Jak\u0161t\u0117<\/strong><br>Researcher, Department of Communication<br><strong>Research areas:<\/strong> consumer engagement in digital environments, the impact of artificial intelligence on consumer behavior, the use of virtual reality in experience design, the impact of disinformation on Generation Z, and neuroscience-based research.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;padding-left:100px\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Martynas_Radzevicius.png\" alt=\"\" class=\"wp-image-279511\"\/><\/figure>\n\n\n\n<p class=\"is-style-justify has-s-font-size\"><strong>Martynas Radzevi\u010dius<\/strong><br>Researcher, Department of Communication<br><strong>Research areas:<\/strong> the intersections of digital marketing, neuromarketing, technology, and experience design, using emotional and biometric experience measurement.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:100px;padding-left:100px\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/kaunokolegija.lt\/vf\/wp-content\/uploads\/sites\/18\/2026\/03\/Mantas_Dilys.png\" alt=\"\" class=\"wp-image-279510\"\/><\/figure>\n\n\n\n<p class=\"is-style-justify has-s-font-size\"><strong>Dr. Mantas Dilys<br><\/strong>Researcher, Department of Business<br><strong>Research areas: <\/strong>content marketing, organizational positioning strategies in the context of sustainable development, cooperation models between sports organizations and sponsors, and sustainable innovation development.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns top-p is-layout-flex wp-container-core-columns-is-layout-598848ab wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-bottom:var(--wp--preset--spacing--m)\">\n<div class=\"wp-block-column has-global-padding is-layout-constrained wp-container-core-column-is-layout-d0f22c05 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-columns abcd has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:100px;padding-bottom:0;padding-left:100px\">\n<p class=\"has-text-align-center anchor-offset\" id=\"Uzsakyti-konsultacija\"><strong><strong>Make Decisions Based on Real Consumer Reactions<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>If you are planning to update your packaging, improve your website, test advertising content, or evaluate the effectiveness of a retail space, \u201cSenseTrack Lab\u201d can help you make decisions based on real consumer reactions.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Request a Free Consultation<\/strong><br>Dr. Aist\u0117 Lastauskait\u0117<br>Vice Dean for Science, Faculty of Business<br> +370 603 44 168 | <a href=\"mailto:aiste.lastauskaite@kaunokolegija.lt\">aiste.lastauskaite@kaunokolegija.lt<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neuromarketing Research for Decisions Based on Real Consumer Reactions Consumer decisions are often formed faster than people can rationally explain them. That is why \u201cSenseTrack Lab\u201d neuromarketing and customer experience research helps&hellip;<\/p>\n","protected":false},"author":13,"featured_media":280675,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-280673","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eSenseTrack Lab\u201c - Higher Education Institution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kaunokolegija.lt\/english\/sensetrack-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eSenseTrack Lab\u201c - Higher Education Institution\" \/>\n<meta property=\"og:description\" content=\"Neuromarketing Research for Decisions Based on Real Consumer Reactions Consumer decisions are often formed faster than people can rationally explain them. 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